We've recently redesigned the law firm website for Lichtblau & Goldenberg, based in West Palm Beach, Florida. With the new website comes a renewed approach to their search engine optimization (SEO) efforts.
Law firms have always been in a very competitive environment when it comes to showing up in a Google search. That's because there are national law firms working in the same space as the smaller, local law firms. Obviously, it's difficult to compete with national law firms that spend hundreds of thousands of dollars on their Google Ads and SEO. However, that doesn't mean it's not worth spending some time and money on local SEO, because when done well, it will show results.
Making SEO work on the L&G law firm website
With a limited SEO budget, it's important to focus on just a few over-arching keywords. This means focusing on long-tail keywords like "Personal Injury Lawyer in West Palm Beach" opposed to keywords for specific lawsuits, such as "wrongful death attorneys."
What that means is the H1 tag (meaning "Headline 1," the most important headline on a homepage) uses their main keyword. That H1 tag doesn't have to be the largest text on the page, it just has to be designated as an H1. On the law firm website for Lichtblau & Goldenberg, the H1 tag is their over-arching keyword: "Personal Injury Lawyer in West Palm Beach." (As a side note: we found the word "lawyer" is used more than the word "attorney" in Google searches, which is why it's used here.)
Located under the law firm name, the keyword phrase "Personal Injury Lawyer in West Palm Beach" it's small, but plays a big role because it's designated as the H1 tag.
Showing results from a limited SEO budget
There's a lot of moving parts that go into good SEO. We're just not addressing all of them here since that's enough information for it's own blog. However, we did want to show the results of some keywords for L&G after just a few months. In the screenshot below, you can see how their ranking for a variety of keywords on Google's search results moved up. In a six month period, their keywords weren't even being recognized, to being in the top 100 search results. They're not showing up on page 1 yet for their keywords, but they will as we continue their SEO.
As we hear in the world of financial investing: past performance doesn’t guarantee future results. Meaning the gains we achieved for them to date, will easily be lost if we didn’t continue their SEO efforts. That’s because their industry (law firms), and the location they’re in (Southern Florida), are über competitive. Assuming their competitors are continuing their respective SEO efforts, those law firms will continue to move up ahead of Lichtblau & Goldenberg if we stop our efforts.
The keywords in the red box are their search results. Inside that box, the numbers on the left are where they ranked 3 months ago, and the numbers on the right are where they stood after 6 months of SEO. Six months ago before we started SEO, they didn’t even show up in the top 100 spots. But now, in many keyword searches they've broken into the top 50. So we're showing progress.
How to get your clients to help boost your SEO
As you know, Google Reviews help with your visibility online. But did you know there's a way to have those Google reviews make your SEO work harder for you? If you can get your clients to use your keyword(s) in their reviews, it's a tremendous benefit. But how do you make that happen? It's easy when you walk them through the process, and we've come up with a way to make that simple.
Instead of L&G having to tell their clients to use specific keywords (and you just know people will forget the details), we've created a Google Review guide page on L&G's website. This way, the folks at L&G can email their clients asking for a review and include a link to the L&G Google Review guide page. That page has detailed instructions along with a direct link to L&G's Google Reviews page, making it easy to leave a review. Click the image below to see Google Review guide on the L&G website.
If you'd like to learn how we can help you (whether it's a law firm website or not) get noticed on Google, contact us today and let's talk.