It’s Google's world, we’re just living in it.
If you’re in sales, you already know you need to be your own best promoter. Which means you need to be a marketer, and being a marketer, means knowing how people find you, and people are looking for what you do on Google. At least the people who DON'T know you, or your company, are searching that way. And there are definitely more people that don't know you (or us), than do. That's why SEO (Search Engine Optimization) is all about getting in front of the people who DON'T know you.
The best way to have prospects find you is to show up well on Google.
As you might imagine, there are LOTS of factors that go into ranking well in Goolge's searches, but the one we're focusing on today is preparing the mobile version of your website to play well with Google.
In 2019, Google's algorithms changed to use the mobile versions of websites, instead of the desktop versions, to determine a website’s worth. Why? Because more searches are done on mobile devices. Even if home buyers are looking at the desktop version of your website, Google is looking at the mobile version.
So how can you make Google happy so they rank your website well? By looking at the mobile version of your website as its own entity, not just a version of of your main website.
If you think the mobile version of your website is as good as your desktop version, you can tell by using Google PageSpeed Insights. It's free, and very simple to use. Taking a Chicago-based home builder, we tested their website, and you can see the dramatic difference between the quality of the desktop version of their site and the mobile version.
What's the difference? Simply, download speed.
People searching on their mobile devices don't have the high speed connection they do at home. They’re likely connecting to the internet using cell service, or a shared connection, say, in a coffee shop. As you would imagine, both are much slower than their home or office internet connection.
Because of that, your mobile site needs to be slightly different than your desktop site. Which means a simpler homepage with images saved in the new “WebP’ format for faster downloading.
That’s important, because studies show half the people won’t wait more than 3 - 4 seconds for a website to load. And with an average attention span of 8 seconds, we officially now have a shorter attention span than goldfish.
So plan ahead. Make Google like your website.