home builder website illustration

Creating a home builder website isn't rocket science. However, a few details must be carefully thought through if you want to stand out from the crowd. Obviously, a website is an integral part of any home builder's business today because most potential clients will start with looking at a website before they decide to hire. So it's essential that your website works for your prospects.

There is no need to spend thousands of dollars on marketing with zero return on investment if your website is working against your sales efforts.

See three home builder websites we've done here.

Know what your prospects are looking for

One of the easiest ways to get ahead with your home builder website is to understand your potential clients’ needs and ‘pain points’ before they even visit your website. The site should address these elements. Below are some of the essential details anyone seeking to hire a home builder will be interested in learning from the professional's website.

  • Type of services you offer: Explain how what you do is unique.
  • Visual evidence: Take high-quality pictures of past projects and post them on your website. This works to convince potential clients and showcase your talent.
  • Reviews from satisfied customers: If possible, include video reviews of happy customers to build trust.
  • Answers to common questions and concerns: including an FAQ page.
  • Last but certainly not least, is verification of insurance and proof of licensure.

Below are some of the most important things you must include in your home builder website to attract more customers.

Plans and design options

Note that when customers are looking to build a home, they want to have as much information as possible with plenty of transparency. They will undoubtedly be looking for different home designs, plans, and styles. A smart move would be to provide these plans in a PDF format and request interested customers to download them in exchange for their email. You can add the email to your CRM to send updates moving forward.

Building Process

Transparency is key when building relationships with new clients. You want to be sure that they will trust you, so it helps to explain the process from start to finish – and always be sure to disclose as many costs as possible upfront. Have a page on the website that is dedicated to the building process. Outline the different phases and steps taken to build the home. These could include initial consultation, the preliminary design, agreements, deposit, actual construction, the "handover," and continued support. These processes should be detailed enough, explaining what a customer expects to get when they choose to work with you. Please make sure they are unique to your business.

Gallery and Customer Reviews

The other two sections that are important to include on would be the following:

  • A gallery with relevant photos of each type of building project for a visual impression that lasts
  • A few high-quality and detailed reviews from former customers or clients

SEO is a critical element of any home builder website

Now that we know what goes into a home builder website, you need to make sure your audience finds it. SEO is a complex, and ongoing effort and one that requires a Columbus web developer that knows what they're doing. How do you know if a web design company knows what they're doing? Simple. Google what the web design firm wants to be found for. Google  things like:

  • Columbus web design company
  • Columbus web design firm, or even
  • Home builder websites

... to see if one of the Columbus web design companies you're considering show up. You can learn more about SEO from one of our SEO blogs here.

Home builder websites we've done

We've  been working in the home building industry creating home builder websites for years, so you can benefit from our experience. You can check out the home builder section of our website here, or click the links below to see specific home builder websites we've done.

American Heritage Homes

Homepage of AHH home builder website

Romanelli & Hughes

homepage from Romanelli & Hughes website

Guzzo & Garner


Contact us today to learn how we can help you with your home builder website.