If you’re wondering what to blog about, here’s some tips.
When we tell people we blog every week, and have been for over 6 years, they sometimes ask how we come up with all the topics to write about.
This article helps you determine how to select content for your blogs.
Here's how to figure out what to write about:
- Subscribe to blogs of folks who know more than you. If you're like us, you already subscribe to other websites that feature articles by professionals who are experts in their respective fields. We receive multiple blogs a day about marketing and SEO, so if anything, we have too many points of inspiration for our own blog posts. If there's no one smarter than you, then you should already be making so much money, you don't need to blog;
- Interviews someone you follow. You can interview clients, or companies you work with/hire, or someone you admire. (Who wouldn't be honored to be asked to be interviewed for a blog about their expertise?!) We think you'll find people are very open to being written about for their experience in a certain field. Plus, it might be a good way to get links from their sites to your site. Link backs to your website is a great way to assist your website's ranking with any search engine.
- Top 5 lists (evidently people love lists). There's a reason you see "Top 5" or "Top 10" lists all over the place. Because it makes the post seem like a quick read, so use that approach to pique interest in your blog posts.
- Trends in your industry. If you see things moving towards something, share it so folks know you're keeping up with trends. In our industry, last year it was responsive websites, which enables your websites to reformat itself for desktop monitors, iPads, Kindles and smartphones. That is still critical for SEO and keeping visitors to your site happy, but now there's also "parallax" websites, which are "layered" graphics that move at different rates when one scrolls. It's way cool and you can see an example of that effect at a recent site we did for CompassHomes.com.
- Create infographics. These days, there's so much information out there, that we sometimes need a better way to digest it, and that's be visual. Plus, infographics can have longer lives than text-based blogs. Check out one of our recent infographics on SEO here.
If you don't have the skills to create one yourself, develop the concept and have a graphics person pull it together. Note: you'll need to have access to, or purchase lots of images to make it work.
- Recommendations from personal experience. By nature of living and working in your industry, you have personal experience. Use it to show you're an expert in your field. From personal experience, we talk about the problems with Googl'ing yourself, and how you might just be setting yourself up for frustration if you Google without having an understanding of how Google, and your web browser, works.
A custom home builder client of ours would Google the phrase "Columbus custom homebuilder" (with "homebuilder" as one word) to see they showed up on show you on page one of Google! If they did, they'd think they were awesome and just waited for customers to visit their website and contact them.
The problem was, Google showed us no one ever searches that term, so their thought that folks would find them was misplaced. But Google's Keyword Tool did show is, ther were hundreds of searches in the past months for the term "Columbus custom home builder" (with "home builder" as two words). One very minor variance that made a huge difference in being found.
- Show examples of others' work you admire. Sometimes we post examples of other marketing work we love. We really enjoy what's called guerrilla marketing: which is marketing that captures folks off guard when they think they're not being marketed to.
Here are some awesome examples for Carlsberg, Molsen and TNT.
- Use current events, if applicable. Sometimes current events relate to your industry, and when that happens it's a perfect subject to address. In the world of SEO, a lot of marketing insight via Google Analytics was affected by the NSA's surveillance program.
Because the NSA was hacking into Google, Yahoo, Facebook and bing, it made the tech giants nervous, because their customers might no longer want to use their search engines, cloud computing and email services if it wasn't secure. So they've all encrypted everyone's search, which means Google Analytics no longer shows you what keywords people use to get to your website. All the search giants are encrypting the internet traffic from the NSA.
So if you're looking for the best website design Columbus Ohio has to offer, let us show you what we can bring to the table. And we think it's a little different than other Columbus web design firms might do, so lets start a conversation.