The Thinker sculpture in front of a computer

When people are searching Google, they're often asking questions, opposed to just keying in 2 or 3 word phrases. We'll share how to best answer those questions so your posts will show up well in Google's organic search results.

Obviously, you have to know what questions they're asking that relates to what you offer. Finding those questions will determine the headlines for the blogs and articles you'll be writing. When your blog headlines are the exact questions people are asking,  and searching online, the chances of those blogs showing up at the top of Google's search results page goes way up.

Exact matches for those questions are how search engine's algorithms make the connection between what people are asking, and what you're writing about.

It's almost impossible to guess what questions your prospects are asking, which is why getting a professional SEO company involved is critical. They (meaning "we"!) have the tools to research the questions people are asking within your industry.

An example of blogs we wrote that answer questions.

While the links below go to the respective blogs, instead of clicking them, search those questions in a Google, and see how well the blogs show up. It goes to show how you can answer questions people are asking and you'll both benefit from it.

We recently wrote a blog that answers the question "What is the process of working with a web designer in Columbus?" So when you Google that questions you'll see our blog is in the number 1 spot on Google's search results page.

Business woman asking questions in conference room

Share your knowledge. It pays off

You want to share your expertise, educate your audience, and give them the confidence that you're the one to help them with their issue. So when you write, try to avoid industry or technical terminology, and keep it as concise and simple as you can. You have the experience they need to solve a problem, so share as much detail as you can in terms everyone can understand.

"Explain it to me like I'm a small child, or a Labrador Retriever."

That's one of our favorite lines from the movie "The Big Short." It's when Christian Bale (a hedge fund analyst who's on the spectrum) is explaining to Jeremy Irons (the company's CEO) why the stock market is about to collapse. Christian Bale is using technical information which Jeremy Irons doesn't understand. So Jeremy Irons stops him and says "Explain it to me like I'm a small child, or a Labrador Retriever."

We use the line ourselves when someone is explaining something to us that's over our heads.

Contact us today to learn how we can help you connect with your prospects. We'll explain things so they're simple to understand.  :)