The 10 SEO tips in this blog must be addressed as a fundamental component of any SEO effort. As you know, digital marketing has become the foundation of businesses of all sizes, from start-ups to large companies. Every company must refine its SEO techniques to stay one step ahead of its rivals. Even if you have unique content, poorly executed SEO strategies might cause your website to drop in Google's rankings.
In this article, we'll explain the fundamentals of technical SEO before examining some of the most helpful technical SEO checklists that should be followed to help raise your standing Google's ranking. These 10 SEO tips are the beginning of what can be done, and your web design company should be able to help you with these.
What is SEO?
Yoast.com perfectly describes technical SEO as:
"Technical SEO is part of on-page SEO, which focuses on improving elements of your website to get a higher ranking. Technical SEO is the opposite of off-page SEO, which is about generating exposure for a website through other channels."
To simplify things, technical SEO is the term used to describe website and server optimizations that make it easier for search engine spiders to scan and index your site, which helps boost organic rankings.
Technical SEO is the work you need to perform to make sure your website exhibits the technical characteristics that search engines prefer in search results, such as a secure connection, a responsive design, and a fast loading time. Load speed has been a Google ranking factor for some time.
Top 10 SEO Tips
Following are the Top 10 SEP tips which are the most valuable technical SEO items you need to be aware of.
- The mobile version of your homepage shouldn't necessarily be the same as the desktop version
Google uses the mobile version of your website to determine how worthy it is for ranking well. Increased emphasis on responsive, mobile-friendly websites has been one of the key Google algorithm adjustments for quite some time. Several well-known websites were penalized for not switching to a more mobile-friendly web template. Responsive design means it automatically adjusts to, and is easy to access, on any device. Google is upfront that its algorithms gives responsive sites a higher ranking signal. A flexible website is now more crucial than ever because Google implemented the "mobile first" method for indexing information. So, ensure your website is responsive and will look great on desktop, tablet, and mobile devices.
- Improve your XML sitemap
An XML sitemap refers to the list of website pages. It provides search engines with a map of your website. You can use it to ensure that search engines miss no crucial content on your website. The number of photos and the latest modified date for each page are included in the XML sitemap. Robots will not require an XML sitemap if a website has an internal linking structure that nicely connects all content. Since not all websites have a remarkable structure, you can create one using WordPress with free plugins like Yoast or Google XML Sitemaps.
- Make sure your website is speedy
Load speed has been a Google ranking factor for some time. Site speed is essential. Google will apply a slight penalty to your website if it responds slowly and takes a while to load. As a result, even if your material is the best available on the subject, it will not help your website rank higher in search engine results pages than it would if it loaded more quickly. You cannot afford to neglect this technical SEO component. You can increase website speed by optimizing your website's images, enabling browser caching, enabling compression, lowering server response times, or just using a Content Delivery Network.
- Conduct regular technical SEO audits
Doing a weekly (or monthly) website audit to fix any technical issues is crucially important. Every one of your technical, on-page concerns needs to be kept an eye on and then fixed as needed. Your website's search engine results will steadily rise if you stay on top of your website's errors. To create these technical audits, you can utilize programs like SEMrush, Moz, and Ahrefs. They have automated applications that will check your website for faults, issues, and warnings and then offer advice on how to solve these issues to improve your website's technical health. If this is something you don't have the time, nor inclination, to do yourself, your web design firm should be able to handle this for you.
- Optimize internal links
A link that directs users to another page on the same website is known as an internal link. Internal links are essential for helping search engines understand the information hierarchy for your website and creating an SEO-friendly site layout, even if they may not have the same impact on search rankings as external links. To give readers a feel of the keywords the source page is attempting to rank for, Moz advises including descriptive keywords in the anchor text (opposed to a link that just says "Click here."). This is the best way to optimize internal links. Read about the importance of naming links here.
- Including the main keywords in the image Alt text
To determine what's in an image, Google instead uses metadata, such as the image file name and image alt text (alternative text). Read about adding Alt Text to your images here. To explain the appearance and purpose of an image on a page, utilize alt text within the HTML code. The ideal approach for alt text is often to keep it descriptive, using the keywords you're targeting for that page. At the same time, watch out for keyword stuffing. Image SEO involves more than just adding alt text. Your site may perform better in search engines if you optimize your images.
- Avoid duplicate content issues
It should always be your top goal to remove duplicate content from your website. Check your website for duplicate content problems and rectify them using an SEO tool like SEMrush. Nevertheless, there are some circumstances in which having duplicate information on your website is unavoidable. Whenever possible, utilize canonical URLs. Canonical URLs are useful when you copy a blog post from one domain to another. They are beneficial if you manage an ecommerce website with hundreds of identical pages. So, create a canonical URL using the rel-canonical tag to prevent content duplication and a Google penalty.
- Secure your website with an SSL certificate
The installation of an SSL certificate is now a crucial need to improve your search engine ranking. Google has mandated that SSL certificates be installed on websites since 2015. Google gives websites that have an SSL certificate preferential search engine ranking. You can purchase some of the most well-known SSL certificates from famous brands, including Single domain, Wildcard SSL certificates, multi domain SSL, GoDaddy Wildcard SSL certificates, RapidSSL wildcard SSL, and others. Or they can be purchases from the company hosting your website. These certificates are instantaneously available and purchased for affordable costs.
- Look for crawling errors
A crawling error indicates that Google had trouble examining the pages of your website. This can harm SEO marketing by harming the indexing and ranking of the resource pages. These problems are easily located in the Coverage report of the Google Search Console. Once a week, look for crawl errors in Google Search Console and solve them immediately, as these are critical technical problems that could harm your website's performance and rankings.
- Fix all broken links
Broken links can negatively affect your site's user experience and be terrible for SEO. No reader should ever arrive on a "404 not found" page. That only gives off a negative impression, and the user might not revisit your website. To avoid this, you should regularly monitor your site for broken links and fix them as they emerge. You can use the Broken Link Checker plugin on a WordPress website to check for broken links. Once activated, the plugin will check your entire website for broken links every 72 hours.
Even though we've just begun to scratch the surface of the Top 10 SEO tips, we know this is already quite a bit of information. There is a ton more to say about SEO's technical aspects. However, since we can't cover every issue here, we have provided you with the most carefully curated list that will improve your website's search engine rating. Adhere to these 10 tried-and-tested suggestions to optimize your website and your website will play well with Google.
This Top 10 SEO tips article was submitted by guest blogger John Cassell. He can be reached at email@example.com.