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What’s happening in the world of design, technology and other cool stuff
  • Drop in SEO warning on road sign

    Why a new website causes a temporary drop in SEO

    John Mueller, Google's top SEO guy, addresses why a new website causes a temporary drop in SEO in an online talk. You can see that portion of his talk below. However, here's our overview of why that happens: Why a new website usually causes a drop in SEO rankings. When a website is redesigned, the navigation most likely changes. What tha means is, the URLs on each page often change from what th...

  • screenshot of an h1 for SEO

    WTF is an H1 for SEO?

    Let's start with the question: how important is an H1 for SEO? The answer is: pretty important. But first, here's a quick explanation of what an H1 (also called an "H1 tag") is: it's the designation for a headline (the "H") that's the most important one (hence, the "1") for SEO purposes. While there are H1s, H2s, all the way through H6s, the H1 tag is what Google gives the most weight to when det...

  • womans hand on computer mouse

    Do people stay on your website as long you want them to?

    "Average session duration" is the official term for how long someone stays on your website. It's also an important Google metric, the reason being: if people spend time on your site (yes, Google knows everything), it must have good information, so it must be worthy of ranking well. So just how much time do people spend on your site? You'd have to look at your Google Analytics to see that. But to...