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  • two corgie puppies representing exact match keywords

    Are "exact match keywords" still relevant?

    Exact match keywords are search terms that you, ideally, want to work into your website that matches, verbatim, the phrases Google shows are searched most often by your target audience. In our example for this story, in the "keyword ideas" screen shot below, Google shows the phrase "eyeglasses Columbus Ohio" is searched 260 times a month. The problem is, trying to incorporate the exact match phr...

  • bridge under construction depicting broken links

    Fix your website's broken links now

    Here's why fixing broken links in your website is important, and what happened when we didn't follow our own advice. (You know the old Cobbler's children story...) A story about the importance of fixing old, or broken, links. We built a website for the National Wendy's Franchise Association a few years ago. The domain name was www.OFFAVoice.com (OFFA stood for the "Old-Fashioned Franchise Associ...

  • high tech typewriter writing for the web

    11 helpful tips when writing for the web

    When we tell clients  writing for a website is a lot different than writing for print, we can tell, at first, they're not convinced. But once we start telling them what's involved, they understand. Below are the items we point out that relate to writing and good SEO. Look them over, then decide if you have the time, or inclination, to be writing content for your own website. However, no matter w...

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