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What’s happening in the world of design, technology and other cool stuff
  • illustration of Sir Francis Bacon from 1590s

    Blogging is important. Here's 5 ways to make it more manageable.

    Sir Francis Bacon (pictured here, on one of his better hair days) was a man ahead of his time. In 1597, the coined the phrase "Knowledge is Power," when he was blogging, ummm, we mean writing his book, "Meditationes Sacrae and Human Philosophy." It was an insightful perspective because it's as true today, as it was in the 16th century. Anyone in business should relate to Sir Francis, and that's e...

  • suv and mini funny car comparing large and small

    Why Short-Form Content Is On The Rise

    Content is the foundation of your marketing strategy. It’s essential for conveying value, generating leads, and eliciting engagement with your brand. But the way we do content today is changing. For a long time, the answer has been long-form content. It provides more space for delivering value, and it’s great for SEO too. But short-form content is on the rise, and with good reason. Here are just...

  • illustration of seesaw weighing SEO vs Google Ads

    Which is better: SEO or Google Ads?

    This article is from a business partner we team up with, KowAbundant, a Google Ads and SEO Management firm in Columbus. I get this question a lot, “what is better SEO or Google Ads?” I also hear, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. Both require investment and time but each has differences in the investment required. Google Ads is...

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