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What’s happening in the world of design, technology and other cool stuff
  • abstract product with dollar sign reflection

    What you make is not what you sell

    When it comes to marketing your product or service, remember: what you make is different than what you sell. As with all good marketing, you're not selling yourself. You're selling how what you offer benefits your audience and how it makes them feel. That's because people often make decisions emotionally first, then justify their decisions with logic. If that weren't the case, why would people bu...

  • Man on iPhone with AI icon

    Enhancing SEO with AI

    Using SEO with AI (Artificial Intelligence), you can incorporate Natural Language Processing and Predictive Analytics to optimize your website's content for search engines. Algorithms determine what modern websites show in keyword search results. Machine learning, or AI, makes these algorithms smarter. Know how these algorithms work to rank your site in search results. If you constantly update y...

  • The Thinker sculpture in front of a computer

    Write articles that answer questions your audience is asking

    When people are searching Google, they're often asking questions, opposed to just keying in 2 or 3 word phrases. We'll share how to best answer those questions so your posts will show up well in Google's organic search results. Obviously, you have to know what questions they're asking that relates to what you offer. Finding those questions will determine the headlines for the blogs and articles y...