Westport Homes' 98% Satisfaction Rating
Category: Advertising
Industry: Home Builders
Westport Homes came to us asking to create an ad that showed they have a 98% customer satisfaction rating.
But we didn't think just saying "Hey we have a 98% customer satisfaction rating" was all that intersting. Nor would it come across as sincere.
So we decided to compare their 98% satisfaction rating with other things in life that you might not get a 98% satisfaction rating...