Westport Homes' 98% Satisfaction Rating

  • man and woman in bed not totally happy. Columbus Ohio marekting firm S+S designed this ad
Westport Homes' 98% Satisfaction Rating

Category: Advertising

Industry: Home Builders

Client: Westport Homes | Ohio
Project Description

Westport Homes came to us asking to create an ad that showed they have a 98% customer satisfaction rating.

But we didn't think just saying "Hey we have a 98% customer satisfaction rating"  was all that intersting. Nor would it come across as sincere.

So we decided to compare their  98% satisfaction rating with other things in life that you might not  get a 98% satisfaction rating...