Westport Homes Ohio
Marketing to the decision-maker: the woman
Category: Direct Mail
Client: Westport Homes
For an Ohio home builder, we came up with these direct marketing examples that showed the woman in charge, because in home buying, as with most things in a couple's life, the woman is the decision-maker.
So if you direct the marketing message to her, there's a better chance it will resonate with the person who directs the decisions.