Westport Homes Ohio
Marketing to the decision-maker: the woman
Category: Direct Mail
Industry: Other
Client: Westport Homes
Project Description
For an Ohio home builder, we came up with these direct marketing examples that showed the woman in charge, because in home buying, as with most things in a couple's life, the woman is the decision-maker.
So if you direct the marketing message to her, there's a better chance it will resonate with the person who directs the decisions.