Grand Opening for Keswick condos in New Albany
Category: Direct Mail
Duffy Homes built beautiful, high-end condomiums in New Albany.
The problem Duffy faced, was, from the outside, the condos looked small. Certainly for such a high asking price, it seemed that way to the prospective buyers.
Our challenge was to show these condos weren't small.
And in fact, at 3,000 square feet, were large for condominiums in downtown Market Street area of New Albany.
As you can see, here's how we went about it: have a message that directly addresses the prospect's concern, then the mailer folds out to extend the image of the condo to show they're larger than expected. This mailer to the left was one of three mailers using the same concept, the difference being, one highlighted the kitchen, one the outside porch, and this one, the living room.