Concept for Depend diapers
Category: Direct Mail
As a Columbus marketing firm, we had this idea for making adult diapers less of an embarrassment by associating diaper-wearing with those who wear them who are kinda cool.
And it's not really a stretch: these folks do wear adult diapers, though perhaps not Depend brand. Matter of fact, NASA recently offered a $30,000 prize to anyone who can solve the poop issue for the astronauts while in space.
And if Jack Bauer were still around, we would have include a direct mailer for him as well!