Home builder direct mail piece with edge to reflect roofline
Category: Direct Mail
Industry: Home Builders
When Treplus Communities needed a home builder direct mail piece that got noticed, we worked with Treplus' VP of Marketing Julie Stein to execute her concept of having the unique architecture of their buildings stand out.
The edge of the direct mail piece extended beyond the fold to have the roof line's distinctive edge stand out. This concept allowed the direct mail piece to stand out among other pieces that were in the mail.
That's critical because with direct mail, like other advertising, you only have a few seconds to get someone's attention. The time between they hold it in their hands and toss it in the trash. If you don't get their attention in those few seconds, you might not get it at all. Think about how oyu go through your mail. Like a deck of cards, you shuffle through what's there and decide, in a matter of seconds, what to keep and what to toss. And this piece wa different enough to stand out.
So if you're looking for a home builder direct mail piece, look to us to help you get your prospect's attention.