Adding video to a SquareSpace website adds a personalized element
Category: Template Website
Industry: Medical & Surgeons
This microsite is one of a series of 6 microsites we've done for Dr. Dana Goldberg. Those are in addition to her main website, Dr. Dana MD, which you can see here.
The reason for microsites are to focus on a more specific element of your company. Which also allows you to focus on a more specific range of keywords, in the hopes that a microsite might rank higher than your main website for certain search terms.
One of the drawbacks of creating microsites is, you should really to update them, just as you do with your main website. The way to update most websites, is through blogging. And if you don't have the personnel, or budget to hire a writer, having microsites might not be the way to go for your company.
Blogging allows you to feature new products, services, success stories, or helpful advice to your website. By regularly adding blogs to your website, using the right keywords, and adding them to the right fields behind-the-scenes, you can get your website to show up on page 1 of Google.
We know, because we've successfully done it for ourselves. And we've help clients get there, too. However, as much as everyone wants to be on page 1 for their search terms, not everyone dedicates the time required to make it happen. It's an ongoing, never-ending process. You have to be willing and able to write educational, informative 500 - 1000 word blogs every month. At a minimum.
However, if you don't have the people (or the inclination) to dedicate someone to this task, it's best to have a professional write the blogs. We can help you with tat should you need.