In marketing, as with kinetic energy, one thing affects another, so your website is the first step of creating a presence among your audience. In addition to building a website and offering SEO, can they help you with your e-newsletters and social media? Great SEO and e-newsletters are critical. Why? Because if your prospects’ first experience with your e-newsletter or social media isn’t really good, they won't want to see your second e-newsletter or social media posts.