Advertising
What you make,
is different than what you sell.
Research continually shows that people make decisions emotionally, then justify what they want with logic. So if logic is your first line of offense, you're missing out on a huge chunk of your audience. We understand what it takes to motivate a prospect to respond.
See examples of emotion-based advertising.
Whatever your product or service, what you put into it, is not what your customer gets out of it. Features go in, and benefits come out. And benefits are felt on an emotional level. Because if they can relate, they will respond.
