Homebuilders

Our favorite insight into human nature:

Q: Why is "rationalizing" more important than "sex"?

A: Because you can hardly get through one day without some kind of rationalization!

It's proven people decide by emotion, then rationalize to justify what they feel strongly about. People feel before they think, and that's why it's critical to target your market-
ing appeal to your buyers' emotional side.

In addition, we bring experience in advertising, direct mail and email marketing – because it's our job to get butts-in-the-door (of your model homes).

And because people don't often search by company name, we make sure your web site is search engine optimized so it is positioned high on organic Google search results.

Click on the image for details »

Westport Homes ad for HERS rating

How do you communicate you save money with a Westport home in an interesting way?

Like this: with an unusual image. To see this ad large, click here.

Cinco Metro Condos

Bold with our visuals get your audiences' attention.

The biggest risk with your marketing is NOT taking a chance.

To see a large version of this ad, click here.

Compass Homes

This ad was intended to direct visitors to Compass Homes' model home, to also visit their Parade of Homes' model right down the street.

To see the entire ad, click this link.

Compass Homes website

to see the live site, click www.compasshomes.com

National Door & Trim

Men are the audience. So how do you get their attention for something like woodwork?

By running this ad. To see it larger, click here.

Westport Homes

Woman are generally the main purchasing decision-makers.

This is geared to recognizing, and respecting, that status.

Westport Homes

How do you make a home builder's 98% customer approval rating interesting? Well, just making the claim isn't so dramatic, but relating it to how few things in life actually have that high of an approval rating....
well, THAT makes it interesting!

Duffy Homes Golf Community ad

Ad promoting Duffy's golf communities

Westport Homes

Sales office design

Duffy Homes

Email marketing

Cinco Metro Condos billboard

outdoor billboard

Cinco Metro Condos

We suggested the builder offer a free "move-in promotion,"
where the builder hires a company that completely arranges
the new homeowner's home within 48 hours.

The cost to the builder: only $1 a square foot.

(Concept 1)

Cinco Metro Condos

(Concept 2)

"Move-in promotion," where the builder hires a company
that completely arranges the new homeowner's home
within 48 hours.

The cost to the builder: only $1 a square foot.

Duffy Homes

This email campaign seeks referrals from current home owners for names of potentially new home owners. Any referral that became a sale would result in a payment to the person doing the referring.