Logos
Good design is good business, and your logo is one of the key visual elements that represents your company. So while a poorly-designed logo is a bad reflection on your company, a really well-designed logo becomes truly memorable.
Your logo is not to be mistaken for your "brand." It's only the visual parts of your brand identity. Your brand is that intangible feeling that separates you from your competitors in a way that resonates in your prospects hearts, minds, and spirit. And that's something we're good at helping turn into a concrete message to convey a truly substantial benefit.
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CINCO METRO CONDOS
The principals of this new company were in search of a logo that projected an image of a long and stable history. Because they were a new player in an industry with established players, the goal of their logo was to "level the playing field" between them and their competitors. The logo is intended to demonstrate strength and stability, and reflect their company's high standards.
ONE SOURCE Signature Glassware
Designing drinkware in glass and ceramic for restaurants and liquor company promotions is this company's specialty. We wanted to show what they do within their logo, without "reinventing" in image. Everyone knows what a wine glass looks like so depicting it immediately lets you know what the company creates.
Ohio Air Quality Development Authority
This logo wasn't for a company per service, per se, but to promote an anniversary of a department within the State of Ohio.
Jingle Bell Run
We wanted to do something better than the over-used "running Christmas tree" graphic for the Arthritis Association's Jingle Bell Run logo. So we investigated all kinds of options, including this one where the typeface also doubles as the runner icon. Converging type to do double duty as an icon takes some time to work out the details, but the final effect makes it worthwhile.
a la CARTE
This logo, for a program sponsored by The Greater Columbus Arts Council, was designed to (obviously) highlight the word ART as a focal point in the logo. Since the program invited recognized chefs from around Columbus for a fund-raising event for the arts community, the tie-in for the arts and culinary communities made it easy!
Envirotech, Inc.
This logo shows for an environmental renewal consultancy, shows an "ecosystem" comprised of the sun/sky, water, and ground/earth all forming the letter "e" for their company name. Envirotech has formed a 'wetlands bank' for developers who destroy wetlands and other natural ecosystems during the building of new developments.
LINTEK
Lintek makes radar measurement equipment that, through advanced radio-frequency measurements, determines the stealth-worthiness of submarines, ships, and planes, to the plumes that come out of the engines. The equipment also can "see" cracks in roads, bridges and buildings before they appear on the surface and endanger the structures.
MADE TO ORDER, INC.
Made-To-Order, Inc., a firm that set out to standardize measurements in the fashion industry had its name, but it was up to us to interpret the logo to be contemporary and to reflect the fashion industry. They are a fashion-oriented, new technology company working with entities like Lane Bryant's to standardizing sizes in women's clothing.
MARKETING EXECUTIVE'S GROUP
MEG is part of the National Restaurant Association, and is comprised on Marketing VPs and Directors from some of the largest, most recognizable restaurants around the country. However, it was important that the focus wasn't on food. Though that's what the NRA is all about, the marketing folks' responsibilities cover so much more than just the food aspect of a restaurant, it had to be more general regarding imagery.
OhioHeart
For a medical service that specializes in new technology for heart scans, we developed a logo that comprised an "O" and of course, a heart shape. We purposely stayed away from incorporating a stethoscope into the icon since that's so "old school" for this type of technology.
VOX POP SPOTS, Inc.
VOXPOP, and independent production company of everything video-related, is latin for "Voice of the People." They pride themselves in creating and producing spots that reflect their target audiences; by speaking the language of life, not the language of commerce. And that's what makes any marketing more believable.
XTALONIX
Xtalonix makes advanced ceramic materials for the wireless communications market. Their materials are found in everything from cell phones towers to the communications equipment on space shuttles. The thick part of the "X" in the logo is representative of the waves used in the measurement of radio frequencies.
