Advertising
If you understand what you make is different from what you sell, you're half-way there.
Whatever your product or service, what you put into it, isn't what your customer gets out of it. Features go in: benefits come out. Helping define and convey what's critical to your audience is how we help them decide to call you first.
Of course, creativity is meaningless if what we do won't resonate with your audience and motivate them to respond. So we make sure the work we do for you, works for your business.
Click on the image for details »
Duffy Homes
When Duffy wanted an ad for their homes in golf communities,
we wanted to avoid the typical golf images. So we went for a
more unusual visual that worked with the concept of someone
napping on the green (which is their own backyard).
2005 BIA award winner: best color ad
Westport Homes
How do you make a home builder's 98% customer approval rating interesting? Well, just making the claim isn't so dramatic, but relating it to how few things in life actually have that high of an approval rating.... well, THAT makes it interesting!
Westport Homes
Woman are generally the main purchasing decision-makers.
This is geared to recognizing, and respecting, that status.
LIME Marketing
Environmental marketing promotion to get people thinking about
what green things they could be doing.
Woolpert
Trade ad series to communicate
that Woolpert forms close partnerships with their clients.
And what better way to show close partnerships than with people
and their dogs?
Metropolitan Mortgage
Communicate that, if the guy on the left can get a low interest loan,
then certainly most other folks can.
Ohio State Bank
The bank wanted to convey they have outstanding service.
What better way to communicate that than by
showing they put their customers on a pedistal?
Portrait Homes
Home buyers are suspicious of home builder promotions.
We wanted to show Portrait understood that, and respect it.
2005 BIA award winner: best color ad
Portrait Homes
Ad geared to empty nesters for ranch homes
2006 BIA award winner: best color ad
WLFMTY
We all know that guys aren't the most considerate gift givers.
This is a service that helps them look good.
American Heritage Homes
One of the "points of pain" for those looking to build
outside of suburban areas is "lack of privacy."
So we wanted to show American Heritage Homes
understood their pain.
BIA award winner 2007: best black and white ad
Westport Homes
One of the luxuries of having a new home is no maintenance.
We wanted to show with a Westport Home,
you can still relax and not work on the weekends.
Westport Homes
To many, buying their first home seems like a complicated process.
Westport Homes wanted to show it can be simple.
