Advertising

If you understand what you make is different than what you sell, you're half-way there.

Whatever your product or service, what you put into it isn't what your customer gets out of it. Features go in: Benefits come out. Helping define and convey what's critical to your audience is how we help them decide to call you first.

Of course, creativity is meaningless if what we do doesn't resonate with your audience and motivate them to respond. So we make sure the work we do for you works for your business.

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Short North Business Association ad (1 of 3)

Andrea Cambern, one of many Short North supporters
was kind enough to be one of our models for this campaign
that will extend beyond the downtown core, and will
reach out to the suburbs.

Here she is with a meatball (almost the size of her head) from Marcella's.

This image will not only be in ads,
but appear as web banners and posters.

Short North Business Association ad (2 of 3)

Denny Griffith, President of The Columbus College of Art & Design
was kind enough to get involved in our efforts as well.

Here he's holding a sculpture by John Evans from the Marcia Evans Gallery
in the Short North (of course!... where else would it be from?!)

Short North Business Association ad (3 of 3)

Santa really DID purchase a pair of hipster sneakers from Sole Classics
here in the Short North.

Now that's truth in advertising!

Duffy Homes

When Duffy wanted an ad for their homes in golf communities,

we wanted to avoid the typical golf images. So we went for a

more unusual visual that worked with the concept of someone

napping on the green (which is their own backyard).

2005 BIA award winner: best color ad

Westport Homes

Woman are generally the main purchasing decision-makers.

This is geared to recognizing, and respecting, that status.

Westport Homes

How do you make a home builder's 98% customer approval rating interesting? Well, just making the claim isn't so dramatic, but relating it to how few things in life actually have that high of an approval rating....
and THAT makes it interesting!

Arlington Bank Gas Card Giveaway

How to make a $100 gas card giveaway seem more exciting?

Make it seem as if it's more money than it is!

Arlington Bank Grand Opening ad

Who gets excited about a Grand Opening of a business?
(No one really... unless, of course, it's your OWN business.)

But that's not who we're targeting.
So we tried to show that we understand Grand Openings aren't
exciting for everyone, but we also wanted to highlight the fact
the bank was giving away cash.

Which maybe makes it a little more interesting...