You might wonder what a Columbus Ohio web design firm is doing working on a website for NYC Gastroenterologists. Since location is no longer a barrier to working with clients, we've have the good fortune of designing websites for several doctor practices scattered around the country. Dr. Erber is just one of our recent projects, and you can see Dr Erber's website here.

Because we understand it doesn't matter how far away the proverbial table might be, the important thing is what you bring to it. We bring excellent design work, along with a marketing perspective our clients appreciate. And the marketing perspective is something most companies don't have a good grasp of.

When we start working with a doctor or surgeon, as we do with all our clients, we start by asking what they believe separates them from their competitors.

We know many companies have a hard time with this question, because we often hear "We do a lot of what our competitors do." And we're not surprised by this. It's understandable. However, the issue then becomes, how do we position any subtle differences to your advantage. This is where we bring a lot of experience to the table. Instead of listing who they are what they do, we highlight their areas of expertise, even if it's something their competitors do.

We tell our clients, just because you do the same thing as your competitors,  doesn't mean you can't position something as unique to you. And it works especially well when your competitors aren't taking advantage of this perspective.

Look at it this way, if you take the marketing lead and position the things both you and your competitors do, and make them unique to you, it gives you the advantage.

Here's two examples of what we mean:

• Miller Draft is the cold filtered beer. Well, turns out every beer is cold filtered, they were just the ones to say it first, and
• Folgers is the "Mountain Grown Coffee," which of course, is the only place you can grow coffee.

So just because you do something very similar to what your competition does, doesn't mean you can't position yourself uniquely.

If we can help you with your company's website and help make your organization stand apart from its competitors, drop us an email to start the conversation.