Run a Google AdWord for a target audience of one.

This is a great idea, though unfortunately, we can't take credit for it.

The 1-minute video below shows how this Google-savvy "kid" in New York City, came up with an awesome idea to get a new job for himself. But the same approach could work for you, looking to connect with a new prospect.

This kid's theory was based on the fact that successful people Google themselves, out of curiosity, to see what is being said or written about them. Maybe see if articles about the awards they won are trending. So when these successful people Googled themselves, the very first result they saw was a message from this kid, to the person Googling themselves.

He picked 6 people (in this case, the creative directors in big ad agencies he wanted to connect with) and bought Google AdWords with their name in the title, a short phrase to pique their interest, and a link to this kid's website.

And the cost to buy an AdWord with someone's name in it, is literally pennies per click, because individual's names are not popular search terms. Maybe not names like Mick Jagger or Nikki Minaj, but the names of us commoners, who no one is trying to profit off, it's pennies.

This is what happened:

Think how this might work for you. You certainly have a prospect you would love to talk to but doesn't know who the hell you are, and has never heard of your company.

Now, you might be thinking: "I don't want to wait for someone to have to Google themselves to have them find my website. That could be a long process. I want to get their attention NOW."

Well, there are ways to do that as well. If you want to get someone's attention who doesn't know you, and would therefore, most likely not open your emails or take or return your calls, we have a suggestion that's proven to work.

But you'll have to contact us to find out. Drop us an email here, let us know a little about your company, and we think you'll benefit from it, we'll let you know how to do it.

As a Columbus Ohio web design company, we found a way that worked for us, and could work for you. Because we're a Columbus marketing firm, folks might expect us to know how to get people's attention.

And while we do it often for certain groups of people, we also have had personal experience doing it for one individual as well. Because sometimes, reaching out to one person to make them feel special and get their attention, is more of a sure thing than reaching out to thousands of people through an ad that is more passive than what we've done.

We hope to hear from you.