A Vancouver BC company finds Columbus Ohio web design firm through Google

We've recently been contacted by a company out of Vancouver, British Columbia, called Island Clean Air.

Why did they call us?

Well, they were looking for a company in Ohio who could create a direct mail campaign for their company. And how did they go about finding a Columbus marketing and design firm who could do that for them? The same way everyone looks for everything these days: they Google'd it.

And because "direct mail Ohio" is one of the search terms we use in our website for this exact purpose, they landed on our website, liked what we did, and contacted us to do a series of direct mail to reach out to auto repair shops around Ohio. Below, is one of the postcard series we'd designed for them.

Getting your audience's attention in 3 seconds or less.

The key to a successful direct mail effort is to make the visuals so different from anything the recipients would get from the usual companies that try to sell them something, it grabs their attention in the first 2 or 3 seconds. Because if you don't get your audience's attention in that time, there's a pretty good chance you won't get it at all.

Think how you go through your mail pile each day: you flip through it almost like a magazine, and go by your first inclination, to toss the stuff that looks like junk.

However, in addition to the visuals being different, they also have to be relevant to the benefits of the product or service you're selling. Just putting a sexy woman on a postcard (even if it is going to a 99% male audience) doesn't make sense. But pairing an attractive woman with seemingly something totally unrelated to her makes one do a double-take.

And in that brief moment, you've captured the attention of your audience long enough to make them read your message. And it has to be a short, concise message that tells them not what's great about your product or service, but what's in it for them. What do you offer that makes their lives easier. That makes them more money. That makes them look or feel better.

If you're looking for a Columbus Ohio web design firm, or Columbus marketing firm that knows how to get your audience's attention in 3 seconds or less, contact us today to start the conversation.

The first postcard compares the footprint their paint booth alternative takes up:

COlumbus marketing firm's postcard comparing footprint of Trex to paint booth alternativeSecond postcard compares up front cost of their paint booth alternative

comparing up front cost of paint both alternative using tank vs. scooterThe third postcard compares the maintenance costs of their paint booth alternative

Columbus Ohio web esign folks compare paint booth alternative maintenance costs using a killer whale vs a goldfish