Articles

Every so often, we're asked to either write an article, give a presentation or pass along some words of wisdom on a topic we've become experts in. So we've compiled a few of our favorites to share with you.

If you have any thoughts or questions you'd like to share after reading them, feel free to let us know.

Environmentalism: A new core American value

Unless you've been living under a rock (which, by the way, is a very environmentally-friendly thing to do!), you may have noticed your target markets have been changing: from people concentrating on material stuff, to humans concerned about the world around them, they also want to work with companies that share the same focus.

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If dogs were teachers, we'd learn stuff like:

1. When loved ones come home, always run to greet them.

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Branding: What it is. What it isn't.

Your brand should separate you from your competitors in a way that resonates in your prospects' hearts, minds and spirits.

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Motivate your prospects. You've got 5 seconds. Go.

Whose perspective is important? Not yours! It's important to look at things from your client's perspective, not our own.

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