Imagine being given the assignment of bringing the abuse of forced child labor to the attention of residents and visitors to a major city in a third world country. That's a tough project, but an agency called AMO Communications in Mumbai, India was hired to address the issue, and came up with this approach: to see the entire program summarized, click here.
Tough subjects have to be dealt with, and in our obviously-biased opinion, using marketing firms is the ideal way to do it. As a Columbus web design and marketing firm, we've done a little work for the Community Shelter Board's efforts to bring homelessness to light with this ad series.
And while the issues you think of in third world countries - like child labor and human trafficking - do exist right here in the U.S. (human trafficking in Ohio), we've not had to work with those issues. (Amazingly, Ohio is one of the top five states for human trafficking because of its extensive interstate highway system.)
Why a Columbus web design firm would be addressing this issue might seem unusual, but being aware of issues is a first step to doing whatever small part to help. Bringing up painful issues in this blog, and how good marketing might be able to bring attention to these issues, is part of our mission to share the world around us.