We blog a lot.
Three times a week, every week. (Well, except may THIS week since it's Thanksgiving.)
And we don't do it for our health. We do it for our company's health. And to use it as an example of how our clients can use it for their company's health.
Because being a marketer means being a content creator. And it needs to be original content, not just passing along someone else's writing. If you're doing that, your audience might as well just find those other folks.
But if you bring a compilation of information to the table from a variety of sources, and put your personal experience in the mix, then you have something worthwhile your audience can benefit from. And if your audience is benefiting from it, then you're benefiting from it because they'll Like it, link to it and share it with others. And when an article or blog you write links back to your website, it helps your website's SEO.
And in addition to educating your audience, you show you're an expert in, hopefully, something they'll need to help their companies.
Here's a few ways to get your expertise out to your audience:
- Blogging on your website,
- Commenting on others blogs assuming you can add something of value to the conversation,
- Posting on social media with links back to your site for "the rest of the story",
- Placing articles of websites that specialize in the topic you're writing about, and
- Sending e-newsletters people look forward to receiving.
As we've said in previous posts: this stuff is too important for you to have anyone other than your most knowledgeable person write.
And as with any marketing effort, you need to be consistent about it. So in addition to writing blogs three times a week, we post to social media 4 to 5 times a week (though the real serious players do it 3 times a DAY!).
It's not always rocket science we're posting. Sometimes it's just cool things other companies are doing that might inspire something for others. But we're consistent about it.
And eventually, when there's a cumulative effect, you'll see more engagement on your website. And when Google sees the engagement level of your website go up (from the Google Analytics you hopefully have on your website), they give you better rankings.
We get information out often because things in the Columbus web design and SEO business are pretty competitive. You just need to do it more than your nearest competitor, and depending on your industry, that might only be twice a month.
However often it is, start small and build from there. We do it to show that it does work, because we get folks calling us form our website pretty much every week. It's not always a perfect match, but it is pretty awesome when that happens.
If you're interested in having us help you with you marketing, we'd love to start the conversation.